Social Media Marketing Strategies That Work
Social media marketing can feel like a double-edged sword. Done well, it has the power to build your brand, attract new customers, and drive growth. Managed poorly, it can feel overwhelming and ineffective. At Intaglio Creative, we take the guesswork out of social media by creating clear, customized strategies that deliver measurable results.
Here are the steps we take to help businesses succeed online:
1. Analyze Your Social Media Platforms
Our process begins with a full audit of your existing accounts. We review your platforms, evaluate follower growth, and identify which content is working—and what isn’t. This gives us a baseline to build from and ensures that your strategy aligns with your goals.
2. Define Clear Goals
Every strong social media plan starts with clear objectives. Whether you want to increase engagement, generate more leads, or grow your follower base, we help set measurable goals and create a roadmap to achieve them.
3. Identify and Target Your Audience
Not every platform is right for every business. We define your target audience and focus your efforts where they spend their time—whether that’s Instagram, LinkedIn, Facebook, or TikTok. By understanding who you want to reach, we make sure your message connects with the right people.
4. Build a Content Calendar
Consistency is the key to building a strong online presence. Our team creates a tailored content calendar that keeps your brand active, relevant, and engaging. We schedule posts across multiple platforms and leave room for timely, authentic updates that show your brand’s personality.
5. Provide Creative Support
Social media requires more than quick posts—it takes professional design, writing, and strategy. Our team provides the creative support you need, from eye-catching graphics and videos to compelling copy that resonates with your audience.
6. Balance and Diversify Content
We follow the 80/20 rule for content: 80% designed to inform, educate, or entertain, and 20% focused on promoting your products or services. This mix ensures your followers see value in your posts while still driving results for your business.
Why Partner with Intaglio Creative?
Social media is more than posting—it’s about building relationships, earning trust, and turning engagement into growth. With a thoughtful, results-driven strategy, your business can stand out in a crowded digital space.
We combine strategy, creativity, and experience to help businesses thrive online. From audits to content creation to campaign management, we handle the details so you can focus on running your business.
